[BIR] is a retail operation management application developed by Continental China Tires for its premium channel BestDrive store. The application has the functions of retail store operation management, customer management and business analysis as well as retail store daily business management functionality.
[Operational Assistance]
BIR is also aimed to enable BestDrive retail stores to be more efficient and standardized, through functionalities such as speed receptionist, standard maintenance and settlement process, diagnosis and services recommendations, and accurate parts control processes. All the above will enhance in-store consumer experiences.
[Customer Relation Management]
Increase customers stickiness to the retail stores by better manage consumer information, custom setup for different consumers group, enable retail store to send maintenance reminders, promotional reminders, birthday wishes, after-sales return visits, etc.
[Business Analysis]
Provide comprehensive business data analysis function to help the store owner to grasp the business development in real time and discover business problems timely. With the combination analysis and guidance from BestDrive Retail Consulting, the retail store will be able to further improve their business in the market.